Past work
My Wine Canada Social Media Strategy
At My Wine Canada, I crafted a results-driven social media strategy designed to enhance brand visibility, foster engagement, and drive e-commerce sales. Drawing from in-depth competitor research, market trend analysis, and keyword optimization, I developed a comprehensive plan tailored to My Wine Canada's audience of wine enthusiasts across Canada.
The strategy emphasized building a vibrant online community by showcasing exclusive wine selections, spotlighting Canadian wineries, and engaging followers through dynamic storytelling. Photoshop, Canva, and Capcut were leveraged to make impactful creatives. Key components included creating visually compelling content, leveraging platform-specific best practices, and implementing data-backed posting schedules to maximize reach and interaction.
To ensure measurable success, I tracked performance metrics, identified opportunities for optimization, and adapted the strategy to evolving industry trends. The result was an engaging and cohesive social media presence that connected with the audience and drove meaningful growth for the brand.
Wine Club Content Creation
At Wine Club Canada, I crafted engaging and tailored content designed to captivate subscribers and elevate the brand’s presence across digital channels and their website using Photoshop and Canva. Drawing on competitor research, social media audits, and insights into industry trends, I produced content that highlighted the unique experiences and exclusive offerings available to members.
A key focus of my work was repurposing content to ensure consistency and efficiency. Blog posts were transformed into visually appealing social media graphics, while newsletter highlights were adapted into shareable posts to maintain a cohesive message across platforms. Each piece of content was designed to resonate with the target audience, from showcasing seasonal wine pairings to sharing behind-the-scenes glimpses of the wine selection process.
By incorporating storytelling and visually striking designs, I created content that deepened audience engagement and loyalty. The result was a collection of high-quality materials that not only showcased Wine Club Canada’s value but also kept subscribers excited about their wine journey.
Century 21 Lead Generation Strategy
For Century 21, I developed a lead generation strategy to attract and convert potential clients in the competitive real estate market. Using Social Pilot for social media management, Pipedrive CRM to track and manage leads, and Mailchimp for personalized email campaigns, I created optimized landing pages on WordPress and implemented targeted Facebook Ads.
I also leveraged Photoshop and Canva to design engaging visuals, integrated lead magnets such as downloadable guides and property valuation tools, and used GA4 for performance analysis to ensure ongoing optimization. This strategy resulted in a scalable lead generation system that connected Century 21 with motivated buyers and sellers.
Fine Tuned Health & Performance Social Media Strategy
At Fine Tuned Health & Performance, I created and implemented a social media strategy designed to enhance brand visibility and engage with athletes and active individuals. Using Buffer to schedule and manage posts across multiple platforms, Canva and Photoshop to design eye-catching visuals, and CapCut for creating engaging video content, I developed a cohesive social presence that showcased the clinic's expertise in injury prevention and performance enhancement.
The strategy included a mix of educational content, client success stories, and behind-the-scenes looks, all tailored to resonate with the target audience. By consistently optimizing and analyzing performance, we ensured the strategy effectively connected with the community, built trust, and drove engagement.
